Overall Rating:

Total Customer Reviews: (0)

List Price: $652.00

Sale Price: $652.00

Availability: Available for download now

Channel Metrics is a series of 25 briefings and an overview report based on original consumer research with a total sample of 3,600 respondents investigating trends in consumer distribution channel usage in UK financial services. In addition to gathering data for overall take-up rates and annual churn rates across the various financial products and services considered, the research also yields results regarding the distribution interface and specific distribution channel used to purchase or take out the same financial services during 2007. Moreover, with a view to understanding how distribution dynamics are changing, this data is compared with the results... [Read More]

Overall Rating:

Total Customer Reviews: (0)

List Price: $652.00

Sale Price: $652.00

Availability: Available for download now

Channel Metrics is a series of 25 briefings and an overview report based on original consumer research with a total sample of 3,000 respondents investigating trends in consumer distribution channel usage in financial services in Germany. In addition to gathering data for overall take-up rates and annual churn rates across the various financial products and services considered, the research also yields results regarding the distribution interface and specific distribution channel used to purchase or take out the same financial services during 2008. Moreover, with a view to understanding how distribution dynamics are changing, this data is compared with the choices... [Read More]